Vivi Blog
July 12th, 2024 By Vivi
Breaking Barriers: Empowering Inclusivity in Sports Marketing’ from the 2024 Cannes Lions Festival of Creativity.
Hosted by IPG’s Common Ground, influential voices like Flau’jae Johnson, Taylor Rooks, and Bea Cornacchia discussed the importance of representation, storytelling, and authenticity in championing women’s sports.
Moderated by Rebecca Roussell and featuring Bonnie Smith, SVP, Head of Vivi, Jack Morton’s culture marketing practice, this inspiring conversation highlights resilience, determination, and the power of sisterhood.
Let’s continue to push forward and create a world where every woman in sports can thrive.