On Her Turf The Power House
An immersive experience that would highlight female empowerment in sports.
NBC Sports was set to launch their new “On Her Turf” (OHT) platform designed to push boundaries and empower women athletes. To introduce the On Her Turf new media brand to sales clients, business leaders, press, and influencers; NBC Sports set out to create an immersive experience that would highlight female empowerment in sports.
The Power House demonstrated that OHT is a platform with immense power to spotlight brands looking to capture the hearts of an active female audience. Each installation showcased a creative representation of OHT’s mission with an inspiring female athlete.
We kept attendees engaged with panel discussions hosted by the Today Show’s west coast anchor, Dateline NBC Correspondent and author Natalie Morales. Featured conversations included San Francisco 49ers Offensive Assistant Coach Katie Sowers and 2x World Cup Champion, Olympic Gold Medalist and FIFA World Player of the Year, Carli Lloyd.
Impact
Our audience left the experience energized and with a deeper understanding of the partnership opportunities across the On Her Turf platforms: Instagram, video production, podcast and in-market events.
The Power House increased brand awareness and successfully demonstrated how the platform highlights women’s empowerment through the avenue of sports and the impact OHT has on their fans’ understanding and enjoyment of sports.
Courtesy of Studio B